Live price drops for streetwear and sneaker brands
Streetwear and sneaker brands use Freefall to release limited runs as live falling-price drops. The price starts near retail and falls for everyone at once; the fans who want it most lock it early, and nobody can time the bottom.
Why streetwear & sneakers sellers use live drops
Hype turns into revenue
Your most eager fans pay closer to full price instead of everyone getting the same release price.
Every release is an event
Shoppers watch the price tick live with a watcher count, so the drop page becomes the place to be.
No guessing the price
The market finds what each pair is worth, between your starting price and your private floor.
Fair for every fan
Everyone sees the same price at the same moment, and the price they lock is the price they pay.
How to run your first drop
- Announce the release time and your Freefall link a few days ahead on Instagram, TikTok and your email list.
- List each colourway as its own drop, with one per order to spread the release across more fans.
- Start near retail and use the Plunge curve so the opening seconds reward people who showed up on time.
- Share the live drop link the moment it opens, and post a recap with sell-out time afterwards.
Limited sneaker colourway
- Retail price shown
- $220
- Starting price
- $210
- Private floor
- $120
- Quantity
- 60
- Each fall
- 5–15 minutes, random resets
A tight range protects margin; the hidden floor sits well above cost.
Frequently asked questions
Can I limit how many pairs one person buys?
Yes. Each drop has a maximum per order, and shoppers can hold only one open price lock at a time.
Do I need my own website?
No. Every store gets a hosted page at freefall.app/your-store. On paid plans you can also embed drops on your own site.
Can shoppers wait for the lowest price?
Not reliably. Each fall lasts a random length and can reset to the top at any moment, so waiting for the bottom risks losing the item to someone else or watching the price jump back up. Shoppers buy when the price is right for them.
Learn more
Launch your first streetwear & sneakers drop.
Free on one store with unlimited live drops. Your first drop can be live in minutes.