Live falling-price drops for fashion boutiques
Independent fashion boutiques use Freefall to launch limited pieces and clear end-of-season stock as live falling-price drops. Instead of marking everything down, each drop starts near full price and falls live, so customers who love a piece buy before someone else does.
Why fashion boutiques sellers use live drops
Fewer markdowns
Sell last season's stock in short events instead of permanent sale racks.
Urgency that feels fair
Everyone sees the same price, and random resets mean waiting isn't a strategy.
Works with your current shop
Share your Freefall page, or embed drops on your existing website on paid plans.
A reason to open your emails
A weekly drop gives customers something new to watch for.
How to run your first drop
- Choose a batch of one style, or one size run, for each drop.
- Put a weekly drop time in your newsletter so customers expect it.
- Use the Slow burn curve for premium pieces so the price holds high before it falls.
- Keep regular collections at full price so the drop stays special.
End-of-season wool coat
- Retail price shown
- $340
- Starting price
- $320
- Private floor
- $170
- Quantity
- 15
- Each fall
- 10–20 minutes, random resets
A floor at half of retail clears the batch while staying above a normal clearance price.
Frequently asked questions
Can I run drops alongside my normal shop?
Yes. Freefall handles the drop and its checkout; your regular catalog stays where it is. On paid plans you can embed drops into your existing site.
Do customers need an account?
Shoppers sign in with a Freefall account to lock and buy, which saves their card for one-tap checkout on future drops.
Can shoppers wait for the lowest price?
Not reliably. Each fall lasts a random length and can reset to the top at any moment, so waiting for the bottom risks losing the item to someone else or watching the price jump back up. Shoppers buy when the price is right for them.
Learn more
Launch your first fashion boutiques drop.
Free on one store with unlimited live drops. Your first drop can be live in minutes.