Guides

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How falling-price sales work, and how to use them to sell out limited stock without giving away your margin.

What is a Dutch auction? How falling-price sales work for online stores

A Dutch auction starts high and drops until someone buys. Here's how falling-price sales work, why they sell out limited stock, and how to run one in your store.

How to run a limited product drop that sells out

A step-by-step plan for running a limited product drop: choosing the product and quantity, setting prices, building hype, going live and following up.

How to set a floor price for a falling-price sale (and protect your margin)

How to choose the starting price, floor price and fall speed of a falling-price drop so it sells out without giving away your margin.

Falling-price drops vs. flash sales and discount codes

Flash sales and discount codes cut your price for everyone. A falling-price drop lets each buyer pay what the item is worth to them. Here's how they compare.

How to sell excess inventory without training shoppers to wait for sales

Ways to clear overstock, returns and last season's products without permanent markdowns, including falling-price drops that sell out in hours.

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